The ceremony was attended by high profile dignitaries, officials and sponsors from all sectors. The honoring award was presented to Mr. Mohammed Al Handal, the CEO of Al Handal Group. The initiative emphasized on its active role to help the community in general, and to accelerate progress in the sectors of education, health and society. For over ten years, the “Saada” Initiative has made tremendous achievements in terms of assisting children socially and culturally through its implementation of three important phases. Sheikh Mohammed bin Maktoum bin Juma Al Maktoum emphasized that “Saada” achieves its objectives successfully, in terms of focusing on the importance of providing good education, recreation and promoting the future of children. The “Saada” initiative, organized by the Information City and its strategic partner, MTN, has been praised by senior officials from the Knowledge and Human Development Authority KHDA, government and semi-government bodies, and major local and global establishments including: MTN, HIG, ATLANTIS THE PALM, SOBHA and etc.